Citroën Master of Fit

Arco della Pace, Milan, 2016

An interactive billboard at a tram stop. As someone gets in front of the billboard she is prompted to do some exercise, running on place and activating a graphic animation.

OrfWare’s role

Integration, setup and fine tuning of Mocolo (OrfWare’s motion detection software application) in a digital signage custom developed application.

Done with IGPDecaux and DOOH.IT for Citroën.
Copyright Brand Exponents 2014. All Rights Reserved